For:

Texas Creative Sequence - Portfolio I Course (Spring 2013)

Art Director | Madeleine Dao

Art Director | Jessie Neuendorff

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Design Purpose:

Rebrand of the mom and pop business, Kerfluffles Marshmallows from Nashville Tennessee. We both wished to express the organic opulence of the product, rather than the repeated concept of "cute and fluffly" marshmallows. The reaction we wanted was a feeling that these organic marshmallows were like the Haagen Daaz of marshmallows.