WALMART BUSINESS, APP
Shop on the go, get essentials
& save more for your business.
As Walmart Business gained momentum on desktop & mobile web, our team focused on launching the Native App to expand the experience from digital-only to truly omnichannel, tapping into Walmart’s extensive store footprint.
CONTEXT
UX / Product Design
TIMELINE
Spring 2023 - Spring 2025
TOOLS
Figma
Adobe Illustrator
Google Data Looker
CONTRIBUTION
UX Research
Rapid Prototyping
UX Design
Quality Assurance (QA)
Workshop Facilitation & Presentation
First Launch / MVP
As a 'start-up' within Walmart, our team had to be resourceful and scrappy. Taking on existing capabilities and formats of Walmart's B2C App, we quickly got to work on adopting and adapting key features for our Native App ranging from the Homepage, Account, Payments, Walmart Pay, Curbside Pickup & more.
PROBLEM STATEMENT
Our B2B customers need a way to easily shop online and in-store for their businesses during their busy lives. We will know this to be true when we see our users increasing use of the mobile app and purchasing in-store or curbside pickup orders.
Workshops & Iterations
With MVP launched, it was time to consider what would be next and what was most impactful and most urgent. Preparing for weeks in advance, we conducted a 3-day workshop with team members ranging from Store Operations, Site Merchandise, iOS Engineers, Android Engineers, Designers and Product Managers. We came out of the workshop with our highest hitting projects to approach.
Anniversary & Retrospective
After a year in production, it was time to present our progress and findings to the Executive Leadership team as well as new milestones for the next few quarters and how we would achieve them.
Walmart Pay
Our objectives were to make shopping for business users easier. Walmart's proprietary payment method, Walmart Pay, was one of the key features we wanted to adapt and adopt from our B2C partners. Users could easily pay with the Walmart Business App with any saved payment methods, and specific to the Walmart Business App was the ability to have a shared payment method across your organization of up to 5 users at that time.
For our Product Demo to internal teams, we thought a better way of presenting this was to pre-record in-store use with an 'social influencer'-like video. Product Managers were asking for more after that!
Curbside Pickup
Walmart Business Curbside Pickup offers a convenient way to shop for supplies without the store. This service saves time and minimizes exposure to crowds, helping businesses operate more efficiently.
Scan & Go
With Scan & Go, businesses can easily keep track of their purchases and avoid long lines, streamlining the shopping experience for teams on the go. It's a convenient way to manage shopping while saving valuable time.
.png)
What did I learn?
BIASES CAN ENCOURAGE CHALLENGING THE STATUS QUO
Too often as the 'Mobile Squad' were we met with the bias that business consumers didn't shop on their mobile devices. But knowing mobile adoption and app adoption are high today, we felt even more inclined to prove that Native App had a place in the B2B space. Though a smaller percentage of the pie, Native App grew to surpass the goals we set out with since the beginning.
EDUCATIONAL CONTENT WAS NEEDED
We could build a product, but awareness of said product would be nowhere without our product marketers or marketing partners. Near launch of the Native App, we got scrappy with existing components in Walmart's CMS to create App Feature Landing Pages to help promote usage of our tools.
ALWAYS CONTINUE TO EVOLVE
MVPs are there to help get us a kickstart. There were so many ideas and products to build, but prioritizing what would be most impactful was key to moving our team in the right direction. Many of the fun, splashy items like Quick Actions or an evolution of branding on our splash pages would have to wait.
