Centralizing & standardizing media plans across teams to open additional insights and future capabilities.
Given the opportunity to join the UX team, and provide north star / vision work for Alli, PMG’s proprietary digital media management platform. Assisted with pitch deck preparation for enterprise level clients, winning the agency one of their largest clients today, Nike.
CONTEXT
UX / UI Vision Work
TIMELINE
Summer 2022
TOOLS
Adobe Illustrator
Figma
CONTRIBUTION
UX/UI
Research
Prototypes
Defining the Problem
​​PROBLEM STATEMENT
Media planning is often siloed due to each team’s process, making higher level insights and optimizations difficult to organize and scale. Planning also occurs outside of Alli, making it difficult to integrate into the platform.
Research
Defining User Personas
Taking the insights from the research and interviews done above, I came up with four diverse user personas inclusive of those with disabilities, BIPOC, LGBTQIA, and ranging ages. This, in turn, would allow others on the project to be sure to design for multiple personas in mind.
Information Architecture
What did I learn?
I KNOW I’LL HAVE A BIAS
Coming from the Client Strategy world I already knew I had a bias to how I’d want to media plan. I worked on this by interviewing other Client Strategists and how they go about planning.​
LEARNING WHEN IT’S CRUNCH TIME & WHEN IT’S NOT
Since we were in a pinch, I had to zoom in on what would be most important for a Director of Digital Marketing at Nike; reach and reading results.​
​TAKE IT A STEP AT A TIME
The Alli Media Planner project is a large one and could spiral into an even larger project that covers more than just a media planner (i.e. request for proposals, invoicing, billing, tracking campaigns, etc.). So K.I.S.S. (Keep It Simple Stupid).
